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Psychology and design

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If you have a question about this talk, please contact Thomas Jun.

The aim of this seminar is to introduce applications of psychology to design.

Discussion will cover recent projects that have employed knowledge of psychology as a means of improving the design of products and interfaces. Firstly, the value of a capability database for informing Inclusive Design will be covered, and the challenges inherent in building such a database will be explored. Secondly, the media equation (the notion that people often treat computers as though they were human) will be described and examples will be provided of the way in which people’s social and natural reactions to computers and digital interfaces can inform design. Finally, time permitting, a very brief exploration will be undertaken of how mood can impact on a person’s experience of a product and how this might inform design.

This talk is part of the Engineering Design Centre series.

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