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The supermarket food environment and the promotion of healthier purchasing behaviour

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The retail food environment is increasingly recognized as a key determinant of purchasing and eating behaviours. Large supermarkets are the major source of food for the majority of households and enjoy market domination in food/grocery retail expenditure in most high income countries. Here, I will discuss several international audit studies of the supermarket food environment we have undertaken over the past five years as well as a number of controlled trials that we have conducted in Australia to use marketing techniques (involving product, placement and promotion) to promote healthier purchasing behaviour in the supermarket setting.

This talk is part of the MRC Epidemiology and CEDAR Seminars series.

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