Problematising 'Design Thinking'

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• Jocelyn Bailey, Uscreates
• Wednesday 16 November 2016, 11:00-12:00
• Sir Arhur Marshall Room, Engineering Design Centre, CUED.

If you have a question about this talk, please contact Mari Huhtala.

Design is increasingly being deployed outside of its historically traditional fields of application – for example to generate business strategy and innovation, government policy, or social change. There is an argument that this expansion has been driven by the concept of ‘design thinking’ – the essence of designerly practice that can be extracted and applied for innovative results whatever the context.

This talk will attempt to distinguish rhetoric from reality, and unpack what design practice offers to some of these new fields – drawing on real project examples and research in this area – and discuss the usefulness of the design thinking concept.

This talk is part of the Engineering Design Centre Seminars series.

This talk is included in these lists:

• Engineering - Mechanics, Materials and Design (Div C) - talks and events
• Engineering Design Centre Seminars
• Sir Arhur Marshall Room, Engineering Design Centre, CUED

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