Design fixation research methodology: experiments and artefacts

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• Luis A. Vasconcelos, Cambridge EDC
• Wednesday 30 November 2016, 11:00-11:30
• Sir Arhur Marshall Room, Engineering Design Centre, CUED.

If you have a question about this talk, please contact Mari Huhtala.

Creativity experiments into inspiration and fixation often require participants to solve a design problem whilst being exposed to an example solution and instructions for how to treat that example. However, little is known about the influence of such instructions on how participants design, and the impact of the representation format of the examples on how participants communicate their ideas. In this presentation I will discuss the experimental approach used to investigate design fixation and provide additional explanations for some of the results found.

This talk is part of the Engineering Design Centre Seminars series.

This talk is included in these lists:

• Engineering - Mechanics, Materials and Design (Div C) - talks and events
• Engineering Design Centre Seminars
• Sir Arhur Marshall Room, Engineering Design Centre, CUED

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