University of Cambridge > > German Society Speaker Events > TechTalk: Business-Model Research & Strategic Marketing Measurement at Rocket Internet

TechTalk: Business-Model Research & Strategic Marketing Measurement at Rocket Internet

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Rocket Internet SE is a European internet company headquartered in Berlin. The company builds online startups and owns shareholdings in various models of internet retail businesses. The company model is known as a startup studio or a venture builder.

It provides office space to new companies at its headquarters in Berlin, with IT support, marketing services and access to investors. Rocket identifies and builds proven Internet business models and transfers them to new, underserved or untapped markets where it seeks to scale them into market leading online companies. Rocket started in 2007 and now has more than 30,000 employees across its network of companies, which are active in more than 110 countries across six continents.

The Cambridge University Technology & Enterprise Club, the CU Marshall Society and CU German Society proudly present Arthur Gerigk and Ludwig Ensthaler as set of speakers of this Lent Term. The topic of their techtalk will be “Business-model research & strategic marketing measurement.” There will also be time for questions (Q&A).

Please note that the event will be held in English and that places are limited to 50 according to college rules. So please come early to avoid disappointment.

Everyone is welcome! We look forward to seeing you there!



This talk is part of the German Society Speaker Events series.

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