University of Cambridge > Talks.cam > Cambridge-Africa Programme > A scientific approach to international development: the case of mass media in Africa (King's/Cambridge-Africa Seminar)

A scientific approach to international development: the case of mass media in Africa (King's/Cambridge-Africa Seminar)

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If you have a question about this talk, please contact Dr Pauline Essah.

Wine will be served from 17:15

It is widely assumed that media campaigns are an effective way to change behaviours in developing countries, including in Africa. However, there is little robust evidence for this. Media campaigns are often seen as ‘too hard to measure’, but donors are losing patience with this attitude and are sometimes reluctant to fund them, despite their likely impact and cost-effectiveness. This talk will explore the ways in which media campaigns can be robustly evaluated to prove that they are effective interventions for improving health and other social outcomes at scale in developing countries, such as those in Africa, and the challenges in doing so. For more information about DMI , visit http://www.developmentmedia.net.

This talk is part of the Cambridge-Africa Programme series.

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