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Doing Business in Africa (King's/Cambridge-Africa Seminar)
If you have a question about this talk, please contact Dr Pauline Essah.
Wine will be served from 17:45pm.....
The term “Africa Rising” is one the world is increasingly familiar with. The investment story, driven by young populations, growing consumer markets and unprecedented growth rates, has got international business especially excited. Investment levels are soaring, and there is a palpable sense of optimism that Africa may have, finally, turned a corner.
Despite strong reasons for this optimism, doing business in the continent’s economies continues to be a profoundly challenging and sobering reality for firms eager to tap into its success, from large multinationals, to homegrown companies and innovative start-ups. With murmurings of an upswing in Western economies this year, the need for vigilance and nuance in understanding the African business landscape is as high as ever. The presentation will provide a critical, but constructive assessment of the “Africa Rising” narrative from a business perspective.
This talk is part of the Cambridge-Africa Programme series.
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