University of Cambridge > Talks.cam > Academy of Ancient Music arts fundraising workshops at the Judge Business School > ‘What have we got to sell?’: creating and communicating an inspiring fundraising story -- a workshop with Sir Clive Gillinson and friends

‘What have we got to sell?’: creating and communicating an inspiring fundraising story -- a workshop with Sir Clive Gillinson and friends

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If you have a question about this talk, please contact Simon Fairclough.

The Academy of Ancient Music is curating a series of three day-long workshops at the Judge Business School, Cambridge for arts organisations seeking to diversify their income streams and attract greater levels of funding from private sources.

The first, on 20 February, will focus on how to tell an inspiring story about why donors and funders should offer their support. It will include:
  • A keynote discussion with Sir Clive Gillinson (Executive and Artistic Director, Carnegie Hall, New York and former Managing Director, London Symphony Orchestra) on his belief that ‘money follows vision’;
  • A session with leading business consultant Dr Jo Whitehead (Director, Ashridge Strategic Management Centre and author, What you need to know about strategy) on how to create a compelling organisational plan and sell it to funders and investors;
  • A panel discussion on how to ‘create a buzz’ about your organisation — boosting its fame and visibility and raising awareness of its case for support among people who matter — without breaking the bank.

Other speakers will include Jeremy Newton (Judge Business School Arts & Culture Fellow) and members of the Academy of Ancient Music’s senior management team.

Spaces are limited, so booking is essential. The workshop is funded by the Academy of Ancient Music, but a £10 contribution is requested towards the cost of buffet lunch.

Booking and more information…

This talk is part of the Academy of Ancient Music arts fundraising workshops at the Judge Business School series.

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