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Because we are worth it! On new vision of gender roles in advertising

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child sitting,, women sitting on a sofa which is being lifted by a man who is vacuuming at the same time. Pink wall, green sofa.What would aliens learn about gender form ads? Does it matter? Dr Magdalena Zawisza-Riley, ARU , analyses the representation, effectiveness and effects of gendered ads based on her new book. More information on https://aru.ac.uk/community-engagement/talking-science-2020-because-we-are-worth-it

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