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Public Event: The Methodology and Ethics of Targeting

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If you have a question about this talk, please contact Karina Vold.

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On the evening of 9 May 2019 the Leverhulme Centre for the Future of Intelligence will hold a public event on the methodology and ethics of targeting in the Winstanley Lecture Hall at Trinity College, University of Cambridge.

Description: Governments and companies can now model and predict the beliefs, preferences, and behaviour of small groups and even individuals – allowing them to “target” interventions, messages, and services much more narrowly. These new forms of targeting present huge opportunities to make valuable interventions more effective, for example by delivering public services to those most in need of them. However, the use of more fine-grained information about individuals and groups also raises huge risks, challenging key notions of privacy, fairness, and autonomy.

This evening event will commence with a lecture by David Stillwell (University Lecturer in Data Analytics & Quantitative Social Science and Deputy Director of the Psychometrics Centre), who will speak about the use of psychometrics in personalised targeting.

The lecture will be followed by a panel discussion, including:

Dr Nóra Ní Loideáin (Director and Lecturer in Law of the Information Law and Policy Centre at the Institute for Advanced Legal Studies, University of Cambridge) Professor Dame Theresa Marteau (Director of Behaviour and Health Research Unit, University of Cambridge) Dr Jeffrey M. Skopek (Lecturer in Medical Law, Ethics, and Policy, University of Cambridge) Dr Adrian Weller (Senior Research Fellow in Machine Learning, University of Cambridge, and Programme Director for Artificial Intelligence at The Alan Turing Institute)

Registration is free and all are welcome! The registration page is here:

This talk is part of the Leverhulme Centre for the Future of Intelligence series.

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