University of Cambridge > Talks.cam > MRC Epidemiology and CEDAR Seminars > Seminar – Can we promote physical activity at the population level? Findings from a community-based cluster randomised trial and a sport fandom-based app study

Seminar – Can we promote physical activity at the population level? Findings from a community-based cluster randomised trial and a sport fandom-based app study

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Effective population strategies to promote physical activity are needed to reduce the global burden of non-communicable diseases stemming from physical inactivity. However, evidence from a few short-term trials has highlighted the difficulty of achieving population-level improvements in physical activity through multi-strategic community-wide interventions. In this talk, I will introduce the findings from 1) a community-based 5-year cluster randomised trial and 2) a quasi-experimental study of a sport fandom-based app developed by the Japanese Professional Baseball League (Pacific League) and discuss key strategies to achieve population-level improvements in physical activity.

This talk is part of the MRC Epidemiology and CEDAR Seminars series.

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