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SUMMARY:TEG Seminar Series 2007: David S. Evans - Professor David S. Evans
DTSTART:20070509T130000Z
DTEND:20070509T140000Z
UID:TALK7363@talks.cam.ac.uk
CONTACT:Dr Thomas Bohné
DESCRIPTION:We are delighted to announce that the first of this term's Tec
 hnology Enterprise Group seminars will be given by David S. Evans\, Lectur
 er at University of Chicago Law School\, Founder of Market Platform Dynami
 cs\, and Managing Director of Global Competition Policy Practice and Vice 
 Chairman of LECG Europe. The details of his talk are as follows:\n \nTitle
 : “Catalysts and The New Economics of Business”.\n \nDate: Wednesday 9
 th May\nTime: 14:00 - 15:00\nLocation: Seminar Room A\, Institute for Manu
 facturing\, Mill Lane\, Cambridge.\n \nIt would be very helpful if you cou
 ld send me an email to let me know if you plan to attend this event so tha
 t we can prepare enough handouts.\n \nAbstract:\nSome of the world’s mos
 t influential businesses are catalysts – businesses that unleash the hid
 den value that comes from getting different groups of customers together o
 n the same platform and allowing them to interact. Think Lloyds of London\
 , Hearst Newspapers\, Microsoft  - or even the Mall of America – each ow
 e their source of profits to a business model that makes it easy for buyer
 s and sellers\, readers and advertisers\, developers and users and shopper
 s and merchants to get together and do business. \n\nCatalyst Code is base
 d on the discovery that many of the world’s most important businesses op
 erate this way. In his presentation\, David Evans will describe the strate
 gic principles used by innovators such as Google\, eBay\, and the New York
  Stock Exchange (NYSE) to create value for their customers and shareholder
 s. Rooted in a new body of economic research\, he will explain how catalys
 ts must defy traditional business wisdom to innovate and profit. For examp
 le\, he will refute the “network effects” strategy that many of the la
 te 90’s dotcomers followed to their demise.  Instead\, drawing from new 
 research\, analysis and interviews with catalyst businesses\, Evans will e
 xplain how catalysts must engineer business models\, and design and price 
 their products so that the platform is attractive for its customers to joi
 n.\n \nBiography:\nDavid S. Evans is the founder of Market Platform Dynami
 cs (MPD)\, a strategic consulting firm that helps catalysts develop profit
 able product\, customer and business strategies\, and a leading global aut
 hority on complex business strategy and business models.  He is based in B
 oston and London and advises companies in the United States\, Europe\, and
  Asia.\n \nWith over 25 years of experience working with foremost organiza
 tions in the payment card\, software\, telecommunications\, and digital me
 dia businesses\, David consults regularly with companies on how to design 
 business models that unleash the hidden value associated with getting mult
 iple customer groups together on the same platform. He does this by applyi
 ng recent discoveries about what makes these complex companies profitable 
 and engaging boards and leadership teams of premier companies in the devel
 opment of strategies rooted in these cutting-edge economic principles.\n \
 nDavid\, along with his long time collaborator\, Dick Schmalensee\, are am
 ong the early pioneers on the economic science that informs the design of 
 business models\, pricing and incentive structures and product features fo
 r multi-sided businesses.  This body of work is the underpinning of his la
 test book Catalyst Code: The Secrets Behind the World’s Most Dynamic Com
 panies.\n \nDavid is also considered a global authority in the field of co
 mpetition policy.  He chairs the global antitrust practice for LECG which 
 is a multi-national expert services firm. He is also Executive Director of
  the Jevons Institute for Competition Law and Economics\, and Visiting Pro
 fessor\, at the University College London and a Lecturer at the University
  of Chicago Law School.  He chairs the editorial board of Competition Poli
 cy International.\n \nDavid has co-authored several books with Dick Schmal
 ensee. Paying with Plastic: The Digital Revolution in Buying and Borrowing
  (The MIT Press\, 2005) has been called the "definitive source on the paym
 ent card industry."  Most recently\, he was a co-author of Invisible Engin
 es: How Software Platforms Drive Innovation and Transform Industries (The 
 MIT Press\, 2006)\, which tells the story of the most vibrant software eng
 ines of all times\, and was recently awarded the American Publishing Assoc
 iation’s award for Best Business Book. \n \nDavid has B.A.\, M.A.\, and 
 Ph.D. degrees\, all in economics\, from the University of Chicago.\n \nOrg
 anisers:\nThomas M. Bohné and Paul P. Hwang
LOCATION:Seminar Room A\, Institute for Manufacturing\, Mill Lane\, Cambri
 dge
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