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SUMMARY:Advertising the Future in Fascist Italy and Nazi Germany - Bianca 
 Gaudenzi\, CRA Wolfson College and Marie Curie Postdoctoral Fellow\, Unive
 rsity of Konstanz
DTSTART:20160308T174500Z
DTEND:20160308T191500Z
UID:TALK62910@talks.cam.ac.uk
CONTACT:Dr Bianca Gaudenzi
DESCRIPTION:Italian Fascism and German Nazism rose to power not least thro
 ugh the use of modern media and propaganda. Through a mixture of coercion 
 and persuasion\, both regimes aimed to create a distinctively fascist visi
 on of prosperity and welfare that was projected onto the masses not only t
 hrough political propaganda but also through commercial advertising. This 
 talk will analyse the ‘fascistisation’ of advertising at the hands of 
 the two dictatorships in order to illustrate how the advertising industry 
 was co-opted into fabricating the illusion of a consumer society which wou
 ld keep Italians and Germans contented despite their loss of freedom under
  Mussolini and Hitler.
LOCATION:Gatsby Room\, Wolfson College
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