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SUMMARY:Thinking about the Unknown - Professor Jochen Runde\, Cambridge Ju
 dge Business School
DTSTART:20151109T183000Z
DTEND:20151109T203000Z
UID:TALK62107@talks.cam.ac.uk
CONTACT:Kate
DESCRIPTION:*Book online at http://www.cambridgejudgebriefings.com*\n\nThe
  famous Canadian ice hockey player Wayne Gretzky once observed that: “A 
 good hockey player plays where the puck is. A great hockey player plays wh
 ere the puck is going to be.” Exactly the same idea applies in banking a
 nd business more widely: it is usually a good thing to be ahead of the tre
 nd. The problem is that it is often difficult to imagine what the future m
 ight hold in terms of products\, market opportunities\, risks and so on. T
 his is especially true in situations of complexity\, turbulence and rapid 
 technological change.\n\nIn this Business Briefing\, Jochen will discuss t
 he challenge of imagining possible futures in light of recent work on “u
 nknown unknowns” and “black swans”. The focus will be on unknown unk
 nowns\, possible eventualities that do not even register as possibilities 
 when thinking about how the future might turn out. Jochen will argue that 
 while some unknown unknowns may be intrinsically unknowable\, others are c
 apable of being “uncovered” in time to prepare for them. Attendees wil
 l be shown a technique designed to improve performance in this regard.\n\n
 _Cambridge Judge Business School would like to thank BNY Mellon for its sp
 onsorship of the Business Briefings International Series for 2015._
LOCATION:Duxton Hotel Perth\, Perth
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