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SUMMARY:China Digital Marketing Workshop - Various speakers
DTSTART:20150519T090000Z
DTEND:20150519T123000Z
UID:TALK59397@talks.cam.ac.uk
CONTACT:Jane Moorman
DESCRIPTION:The Chinese Weekly\, one of Pembroke's Corporate Partners\, ho
 lds an annual media presentation as part of their China Digital Marketing 
 Workshop Programme. This year\, the Chinese Weekly\, together with the Bri
 tish Council have invited three founders from China's leading technology c
 ompanies to provide first-hand information about the China digital market.
  The topics will  include SEO (Search Engine Optimization)\, Big Data and 
 British Universities' digital performance in China market etc.\n\nThe even
 t will feature four presentations\, with the opportunity for the audience 
 to ask questions. It is open to everyone who studies or works in Cambridge
 \, \n\n*Speakers:*\n \n*Ms May Huang*\n*Assistant Director Education Marke
 ting\, British Council China*\nMay has 8 years of experience in education\
 , marketing and digital consultancy\, with a focus on digital project deve
 lopment and management.  May has grown the British Council’s digital rea
 ch in China from a few hundred thousand in 2010 to more than 6 million in 
 2014.  Over the past two years\, May has delivered workshops on China’s 
 Internet market and social media channels across the UK to share her insig
 hts. \n  \n*Dr Lu Gang*\n*Founder & Chief-Editor of TechNode*\nDr Lu is th
 e founder and CEO of TechNode\, China’s leading tech media organisation 
 covering the technology sector and start-ups. Dr Lu is one of China’s mo
 st influential tech bloggers on the global Internet industry\, and the for
 mer Asia Business Development Director of Netvibes.com\, the world’s lea
 ding personalised homepage and widget technology provider. Dr Lu has a PhD
  in wireless communications from the University of Sheffield.\n  \n*Mr All
 en Qu*\n*Founder & CEO\, Netconcepts China*\nAllen Qu is the Founder & CEO
  of Netconcepts China\, one of the leading search and online marketing sol
 ution providers in China.  Allen is also the Guest Professor of Online Mar
 keting Master Degree at Beihang University\, Special Adviser at Baidu Coll
 ege and Chairman at Global Cross-border E-Commerce Association. Allen has 
 worked with world-leading companies in Greater China\, US\, UK\, Australia
 \, New Zealand and Japan markets for improving their search and online mar
 keting performances.  Allen’s expertise includes search engine optimizat
 ion\, search engine marketing\, social media marketing\, data analysis and
  mobile marketing etc.\n \n*Mr Eason Wang*\n*Marketing Director\, 51offer*
 \nEason Wang has more than 10 years’ experience in the education and int
 ernet sector\, with a focus on social media marketing\,  internet marketin
 g and product-oriented marketing. Through his experience of marketing base
 d on big data analysis at 51offer.com\,  Eason has gained first-hand insig
 hts into the decision-making behaviour of Chinese students on overseas stu
 dies and professional expertise in applying decision-making psychology to 
 digital marketing.  Eason graduated from Shanghai Jiaotong University with
  a master’s degree in education research.\n \n
LOCATION:Old Library\, Pembroke College
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