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SUMMARY:Communicating risk and scientific uncertainty to the public and  p
 olicy-makers - Professor David Spiegelhalter\, Winton Professor of the Pub
 lic Understanding of Risk 
DTSTART:20141121T150000Z
DTEND:20141121T163000Z
UID:TALK53482@talks.cam.ac.uk
CONTACT:Louise White
DESCRIPTION:We all have to juggle ‘rational’ and ‘emotional’ respo
 nses to risk and uncertainty\, and good communication should mean that aud
 iences are more immune to misleading anecdotes.   When we are fairly happy
  about putting numbers on risks\, then there are established methods for u
 sing words\, numbers and graphics\, and I shall briefly look at recent wor
 k in various fields\, including communicating the benefits and harms of ca
 ncer screening.\n\nThings get trickier when we acknowledge we don’t real
 ly understand what is going on\, and have qualms about a formal analysis. 
  I will compare about how different groups - in security\, toxicology\, he
 alth care\, climate change\, finance and so on - have come up with differe
 nt strategies for communicating these deeper uncertainties\, and consider 
 proposed 'scales' for uncertainty.   
LOCATION:Ground Floor Lecture Theatre\, Department of Psychology
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