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SUMMARY:International operations management in Brazilian multinationals: c
 ontributions to theory and practice - Afonso Fleury\, Silas Ferreira\, and
  Yongjiang Shi
DTSTART:20140131T100000Z
DTEND:20140131T104500Z
UID:TALK50633@talks.cam.ac.uk
CONTACT:Yongjiang Shi
DESCRIPTION:Afonso Fleury\, Silas Ferreira\, and Yongjiang Shi are going t
 o introduce their collaborative research project on emerging countries' mu
 ltinational corporations (MNCs). This is based on a two-year project proje
 ct exploring both Brazilian and Chinese MNCs and their subsidiaries in the
  both countries.\n\nInternational Operations Management (IOM) is still an 
 overlooked field of research\, partly because it is assumed that internati
 onal production occurs in the domains of a single organization: the develo
 ped country multinational company (DMNC). Implicitly\, IOM models consider
  that the only distinction between a domestic firm and its multinational c
 ounterpart is that production sites are locatedin different countries. Suc
 h models rarely seem to bear any contextualization or concern with other f
 actors that influence international operations as if the headquarters in t
 he home country exerted full control over operations sites. That is to say
  that the orchestration of the company’s network of subsidiaries in term
 s of design\, execution\, and the value it creates\, usually aims at lower
 ing production and transportation costs. On the other hand\, International
  Business (IB) has developed a handful of theories looking at the context 
 and its influences but seldom focusing on IOM. That changes when emerging 
 country multinationals (EMNCs) are analyzed because a) EMNCs do not displa
 y the market power that DMNCs are supposed to have\; b) EMNCs are born in 
 countries where the context has relevant influence on both their evolution
  and internationalization. Therefore\, the study of EMNC’s IOM requires 
 a specific analytical framework\, which is this paper’s main target. In 
 order to build that framework\, concepts from IB and IOM disciplines are i
 nterwoven. A three-level analytical framework looks at the headquarters an
 d its home country context\, subsidiaries in their respective host country
  contexts\, and the global production network (GPN) that hovers over all t
 hose protagonists. The application of the framework is illustrated by a pr
 eliminary fieldwork\, including one relevant case. The framework might be 
 used for the study of DMNCs\, depending on the approach to be adopted.\n\n
 Afonso is an old friend of IfM. He is a production engineering profession 
 in Sao Paulo University in Brazil. He has published many papers and books 
 on the emerging MNCs\, especially from Brazil.  Silas is an exchange PhD s
 tudent supervised by Afonso and currently working in CIM\, IfM.
LOCATION:Seminar Room 2\, Alan Reece Building Institute for Manufacturing 
 (IfM)\, 17 Charles Babbage Road\, Cambridge CB3 0FS
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