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SUMMARY:Intellectual Property (IP) workshop: “Leveraging IP in a Globali
 sed World” - CUTEC
DTSTART:20100128T183000Z
DTEND:20100128T210000Z
UID:TALK22627@talks.cam.ac.uk
DESCRIPTION:Due to globalisation\, effective Intellectual Property managem
 ent is becoming increasingly important for businesses around the world.  T
 he “patent thicket” strategy adopted by multinational companies is oft
 en costly and difficult to enforce\, hence not necessarily viable for star
 t-ups.  Yet\, young companies must leverage their IP portfolio as a compet
 itive advantage\, especially in this post-recessionary world.  What creati
 ve and pragmatic approaches can they take? \n\n* Brand protection through 
 trademark and design rights\n* New forms of IP such as patent pooling\, cr
 eative commons\, open innovation\n* Harmonised patent protection\n* Managi
 ng patents as an asset class\n\nDownload event poster here: http://www.cut
 ec.org/files/CUTEC%20Intellectual%20Property%20Workshop_28Jan10_A5%20Low%2
 0Res.pdf \n\nPlaces are limited\, please REGISTER at http://cutec-ip2010.e
 ventbrite.com and visit http://www.cutec.org/?n1=workshops&n2=2010_ip_work
 shop for more information.\n
LOCATION:Judge Business School
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