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CATEGORIES:Computer Laboratory Security Seminar
SUMMARY:How Misinformation Creators (Ab)use Generative AI 
 Tools - Amelia (Mia) Hassoun\, University of Cambr
 idge
DTSTART;TZID=Europe/London:20240611T140000
DTEND;TZID=Europe/London:20240611T150000
UID:TALK213490AThttp://talks.cam.ac.uk
URL:http://talks.cam.ac.uk/talk/index/213490
DESCRIPTION:Advances in generative AI (GenAI) have raised conc
 erns about detecting and discerning AI-generated c
 ontent from human-generated content. Existing work
  often uses a paradigm where ‘expert' organized di
 sinformation creators and flawed AI models deceive
  'ordinary' users. Based on longitudinal ethnograp
 hic research with misinformation creators and cons
 umers\, we instead find that GenAI supports ‘brico
 lage work’\, where non-experts increasingly use Ge
 nAI to (re)produce content to meet individual need
 s. \n\nParticipants primarily used GenAI for creat
 ion rather than truth-seeking. A spreading 'influe
 ncer millionaire' narrative drove participants to 
 become content creators\, using GenAI as a product
 ivity tool to generate volumes of (often misinform
 ative) content. GenAI lowered the barrier to entry
  for content creation\, enticing consumers to beco
 me creators and significantly increasing existing 
 creators’ output. Participants used Gen AI to lear
 n and deploy tactics to expand engagement and mone
 tize their content. In this talk\, I argue for shi
 fting analysis from the public as consumers of AI 
 content to bricoleurs who use GenAI creatively\, o
 ften without a detailed understanding of its under
 lying technology. This talk discusses how these un
 derstudied emergent uses of GenAI produce new or a
 ccelerated misinformation harms and their implicat
 ions for abuse mitigation.\n\n\nhttps://cam-ac-uk.
 zoom.us/j/86737380431?pwd=tGeb9Gchc3MHnj6csND2bbW9
 AFzUlb.1\n\nMeeting ID: 867 3738 0431\nPasscode: 8
 10284\n\nRECORDING : Please note\, this event will
  be recorded and will be available after the event
  for an indeterminate period under a CC BY -NC-ND 
 license. Audience members should bear this in mind
  before joining the webinar or asking questions.\n
 \nNOTE : Please do not post URLs for the talk\, an
 d especially Zoom links to Twitter because automat
 ed systems will pick them up and disrupt our meeti
 ng.
LOCATION:Computer Lab\, FW11
CONTACT:Hridoy Sankar Dutta
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