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CATEGORIES:Cabinet of Natural History
SUMMARY:'Photography versus the pest': Shell chemicals\, m
 ass media and pesticides in post-war Britain - Max
  Long (History\, University of Cambridge)
DTSTART;TZID=Europe/London:20230313T130000
DTEND;TZID=Europe/London:20230313T140000
UID:TALK195343AThttp://talks.cam.ac.uk
URL:http://talks.cam.ac.uk/talk/index/195343
DESCRIPTION:This paper explores the intersections between indu
 strial agriculture\, mass media\, and extraction b
 y examining colour photographs and films produced 
 by the oil and chemicals corporation Royal Dutch S
 hell in post-Second World War Britain. In the 1940
 s\, new potent organochloride pesticides entered t
 he agricultural market\, promising to revolutionis
 e productivity. Many of these were made from bypro
 ducts of oil refining\, and were manufactured by o
 il companies like Shell. To market these new produ
 cts\, Shell spared no expense in the production of
  glossy photographs and vivid films intended to he
 lp farmers to 'visualise' the pests that threatene
 d their crops. These images often drew on the expe
 rtise of natural history photographers and filmmak
 ers\, who had finessed techniques of visualising i
 nsects and other pests over the preceding decades.
  This paper offers a detailed examination of Shell
 's marketing in the 1950s and early 1960s and its 
 use of scientific images.
LOCATION:Seminar Room 1\, Department of History and Philoso
 phy of Science
CONTACT:Silvia M. Marchiori
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