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SUMMARY:The Spread of Recycling in Universities - Professor Michael Lounsb
 ury 
DTSTART:20201119T160000Z
DTEND:20201119T173000Z
UID:TALK154033@talks.cam.ac.uk
CONTACT:Luke Slater
DESCRIPTION:I will present early stage work that revisits my early researc
 h on the spread of recycling in universities (Lounsbury\, 2001) to underst
 and how the instantiation of activist recycling coordinators in the 1990s 
 shaped the subsequent development of sustainability programs. Drawing on t
 he literature at the interface of social movements and organizations\, we 
 show how insider activists\, seeded by the recycling movement\, expand org
 anizational opportunity structures in ways that enhance receptivity to a s
 ubsequent movement. We document that the expansion of opportunity structur
 es relied on building a field-wide community of practice that provided soc
 ial and technical support for localized efforts to deepen\, stretch and ex
 pand recycling practices in ways that enhanced receptivity to sustainabili
 ty across their university communities. These efforts were often more mund
 ane and under the radar\, and rarely involved efforts to agitate. Implicat
 ions for the study of insider and outsider activists\, and the study of ho
 w social movements can affect organizational change are discussed.
LOCATION:Venue to be confirmed
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