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SUMMARY:HOW WELL TARGETED ARE SODA TAXES? - Pierre Dubois\, Professor of E
 conomics\, Toulouse School of Economics
DTSTART:20190130T130000Z
DTEND:20190130T140000Z
UID:TALK118492@talks.cam.ac.uk
CONTACT:Emily Brown
DESCRIPTION:Soda taxes aim to reduce excessive sugar consumption. Their ef
 fectiveness depends on whether they target individuals for whom the harm o
 f consumption is largest. We estimate demand and account for supply-side e
 quilibrium pass-through. We exploit longitudinal data to estimate individu
 al preferences\, which allows flexible heterogeneity that we relate to a w
 ide array of individual characteristics. We show that soda taxes are effec
 tive at targeting young consumers but not individuals with high total diet
 ary sugar\; they impose the highest monetary cost on poorer individuals\, 
 but are unlikely to be strongly regressive if we account for averted futur
 e costs from over consumption.
LOCATION:LT4\, Cambridge Judge Business School
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