University of Cambridge > > Entrepreneurship Centre at Cambridge Judge Business School > Enterprise Tuesday 2015-2016 - Frugal Innovation: How to do More (and Better) with Less

Enterprise Tuesday 2015-2016 - Frugal Innovation: How to do More (and Better) with Less

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If you have a question about this talk, please contact Enterprise Tuesday.

The 2015-2016 Enterprise Tuesday series continues on 17 November with a talk on frugal innovation.

Guest speakers:

Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School

Emad Zaki El Sewedy, Group Chairman and Founder of El Sewedy Electrometer Group

This session will introduce the concept of frugal innovation, pioneered in developing countries, now taking off in the West, and how it holds the key to global growth. The first speaker will discuss the key ideas behind frugal innovation, with examples, and show how Cambridge entrepreneurs are well positioned to take a lead role. Our second speaker will present a case study of setting the vision and drive for a global business in a developing market and overcoming the challenges of international expansion by implementing the principles of a frugal strategy.

If you’re interested in attending please visit our web site and complete the online registration form.

Enterprise Tuesday is free to attend and open to all University of Cambridge staff and students, members of other universities and the local business community. The series is particularly relevant for postgraduate students considering future career paths, those exploring entrepreneurial opportunities and looking to build high quality networks with experts and practitioners.

Contact Us: Email Frances Bycroft, Programme Manager at

This talk is part of the Entrepreneurship Centre at Cambridge Judge Business School series.

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