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Statistics and Data Analytics in the Film Industry

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Film studios have for some time been using statistical methods to look at predicting aspects of a film such as the type and distribution of audiences, box office takings, and even the creative side. Online streaming giants Netflix and Amazon Prime Video also base many of their decisions on advanced data analytics and recommender systems. Such approaches, however, have a mixed track record, and most filmmakers still abide by William Goldman’s 1983 quote that when it comes to predicting the success of motion pictures, ‘nobody knows anything.’ To this day, the distribution of box office revenue and online consumption of movies remains highly skewed with asymmetric tails. In this seminar, we look at various approaches and insights to modelling film performance as well as other key dimensions of success in the film industry, and consider the importance of statistics and data analytics in the movie business in the future.

This talk is part of the Cambridge Statistics Discussion Group (CSDG) series.

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