Towards the Inclusive Railway project: Estimating exclusion for physical and digital passenger journeys

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• Mike Bradley (Cambridge Engineering Design Centre)
• Wednesday 02 December 2020, 11:00-12:00
• https://eng-cam.zoom.us/j/82123900402?pwd=eFpZTDhNNE1pUy9GVDNKUDFlWnBRQT09.

If you have a question about this talk, please contact Mari Huhtala.

People may be excluded from successfully completing a user journey by many factors including the demands the journey places on sensory, physical and cognition capabilities. In addition user exclusion may be caused by a lack of prior experience with relevant technology, low competence with technology interfaces or a lack of willingness to engage with or explore technology. The Towards the Inclusive Railway project examined these factors and how they impact on digital exclusion. A survey was conducted examining how these factors are spread across the UK adult population. A digital exclusion calculator was developed using this data and trialled on a transportation app. It can be used to estimate how many people would be excluded from using a particular digital interface. In addition, exclusion estimation for a user journey on the London DLR network was carried out, and a prototype intervention was developed to reduce the estimated exclusion.

This talk is part of the Engineering Design Centre Seminars series.

This talk is included in these lists:

• Engineering - Mechanics, Materials and Design (Div C) - talks and events
• Engineering Design Centre Seminars
• https://eng-cam.zoom.us/j/82123900402?pwd=eFpZTDhNNE1pUy9GVDNKUDFlWnBRQT09

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