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CATEGORIES:Engineering Design Centre Seminars 
SUMMARY:Measuring Designing: Design Cognitiometrics\, Phys
 iometrics &amp\; Neurometrics - Prof John S Gero
DTSTART;TZID=Europe/London:20180208T110000
DTEND;TZID=Europe/London:20180208T120000
UID:TALK99160AThttp://talks.cam.ac.uk
URL:http://talks.cam.ac.uk/talk/index/99160
DESCRIPTION:This talk introduces the notion of empirical measu
 rements of designing and contrasts it with design 
 theory. It describes three categories of measureme
 nt:\n\n1. Design Cognitiometrics: the measurement 
 of design cognition\, generally using protocol ana
 lysis\;\n2. Design Physiometrics: the measurement 
 of the designer’s physiology while designing using
  sensing devices\; and\n3. Design Neurometrics: th
 e measurement of the designer’s neurophysiology wh
 ile designing using non-intrusive brain activity c
 apture.\n\nThe talk presents examples from each of
  the three categories and closes with implications
  for designers and for design theories.\n
LOCATION:Cambridge University Engineering Department\, Oatl
 ey meeting room 1
CONTACT:Mari Huhtala
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