BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//talks.cam.ac.uk//v3//EN
BEGIN:VEVENT
CATEGORIES:Computer Laboratory Security Seminar
SUMMARY:The economics of revealing and protecting private 
 information: Evidence from human subject experimen
 ts and surveys - Jens Grossklags\, School of Infor
 mation\, University of California Berkeley
DTSTART:20070730T151500Z
DTEND:20070730T161500Z
UID:TALK7748AThttp://talks.cam.ac.uk
URL:http://talks.cam.ac.uk/talk/index/7748
DESCRIPTION:Privacy and security decision-making depends not o
 nly on technological\, but also economic\, behavio
 ral\, and legal factors. The resulting privacy cho
 ices by individuals often appear puzzling and cont
 radictory in comparison to results from opinion su
 rveys indicating high concern for the sanctity of 
 private information. In this talk I will discuss r
 esults from two studies\nthat shed light on the un
 derlying drivers of these observations.\n\nFirst\,
  I will report on a study of software installation
 s assessing the effectiveness of different notices
  for helping people to make better decisions on wh
 ich software to install. Our study of 222 users sh
 owed that providing a short summary notice\, in ad
 dition to the End User License Agreement (EULA)\, 
 reduced the number of potentially harmful software
 \ninstallations significantly. However\, even with
  the introduction of short and conspicuous notices
 \, as recommended by consumer interest groups and 
 government agencies\, many users installed program
 s and later expressed regret for doing so.\n\nSeco
 nd\, I will present experimental results that supp
 ort the assumption that protecting information is 
 not only based on different marketplace activities
 \nthan giving away information but that there is a
  significant gap between consumers' valuation for 
 protecting and giving up privacy. These results\nh
 ave implications for the accurate measurement of p
 rivacy losses in legal proceedings\, and should be
  taken into consideration when evaluating the\ndes
 irability of consumer protection regulation.\n\nSp
 eaker's homepage:\n\nhttp://www.ischool.berkeley.e
 du/~jensg/\n
LOCATION:Lecture Theatre 2\, Computer Laboratory\, William 
 Gates Building
CONTACT:Tyler Moore
END:VEVENT
END:VCALENDAR