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CATEGORIES:IMS Epidemiology Seminars
SUMMARY:Tackling obesity with Big Data – Seminar 16/03/16 
 – methods &amp\; models - Dr Michelle Morris\, Lee
 ds Institute for Data Analytics (Organizer)
DTSTART;TZID=Europe/London:20160316T090000
DTEND;TZID=Europe/London:20160316T140000
UID:TALK65114AThttp://talks.cam.ac.uk
URL:http://talks.cam.ac.uk/talk/index/65114
DESCRIPTION:ESRC Strategic Network: tackling obesity with Big 
 Data\, Seminar 2 – methods and models\n\nThis is t
 he second of four seminars held by the ESRC Obesit
 y Strategic Network\, to explore how Big Data can 
 best be used to understand and tackle obesity.The 
 seminar will be presented by:\n\n    Adam Drewnows
 ki\, School of Public Health\, University of Washi
 ngton\n    Darren Greenwood\, Leeds Institute of C
 ardiovascular and Metabolic Medicine\n    James Wo
 odcock\, CEDAR & MRC Epidemiology Unit\, Universit
 y of Cambridge\n    Robin Lovelace\, School of Geo
 graphy\, University of Leeds\n\nThe panel discussi
 on with be facilitated by Seraphim Alvanides\, and
  include the seminar speakers along with Sandy Tub
 euf and Daniel Lewis.\n\nFull agenda and booking a
 t www.cdrc.ac.uk/research/march-2016/\n\nFor furth
 er information contact Michelle Morris m.morris@le
 eds.ac.uk / 0113 343 0883\n\nAbout the network\n\n
 Increasing volumes of ‘data’ about individual beha
 viours are becoming available through social media
 \, mobile phone geotagging\, store loyalty cards a
 nd purchasing transaction data . There are many op
 portunities to use these data to benefit society. 
 One key example is to better understand how the en
 vironment in which we live influences our behaviou
 rs leading to health concerns such as overweight a
 nd obesity. A better understanding of these comple
 x interactions offers scope for designing interven
 tions to addressing this significant ‘wicked’ chal
 lenge.\n\nObesity continues to be a problem in the
  UK with the most recent figures reporting 67% of 
 men and 57% of women classed as overweight or obes
 e. Overweight and obesity are serious health conce
 rns and are risk factors for other non-communicabl
 e diseases such as cardiovascular disease\, type 2
  diabetes\, hypertension\, osteoarthritis and cert
 ain cancers. In many places the environment in whi
 ch we live makes it easy to gain weight. For examp
 le\, fast food outlets are regularly closer to our
  homes and workplaces than supermarkets with healt
 hier food choices\, and it is often safer or more 
 convenient to drive to work rather than walk. Thes
 e factors encourage individuals to eat unhealthy f
 oods and be sedentary rather than physically activ
 e\, contributing to weight gain and subsequent ove
 rweight and obesity. This setting has been termed 
 an ‘obesogenic environment’.\n\nIn order to promot
 e healthier eating and more physical activity\; gr
 oups of professionals need to work together to bet
 ter understand how to modify these environmental i
 nfluences so that it is easier to eat a good diet 
 and be more active These groups of professionals i
 nclude researchers with an interest in diet and ph
 ysical activity as well as involved with promoting
  active travel\, reducing crime and improving reta
 il planning. Real changes also need the involvemen
 t of local government\, planning organisations\, r
 etailers\, charities and health practitioners. Exp
 erts in data analytics are required to harness the
  volumes of information available and use these in
  a meaningful way.\n\nThis network aims to do just
  that – bring together many different types of res
 earchers with policy makers\, retail and third sec
 tor organisations to work collaboratively in order
  to plan how to make best use of the large volumes
  of data now available to inform research\, policy
  and practice in the prevention of obesity.\n\nA n
 etwork like this is a prime example of how the who
 le is far greater than the sum of its parts and to
 gether there is great potential to make a differen
 ce.\n\nMore at www.cdrc.ac.uk
LOCATION:Mill Lane Lecture Rooms\, 8 Mill Lane\, Cambridge\
 , CB2 1RX
CONTACT:Paul Browne
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