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CATEGORIES:Trinity College Science Society (TCSS)
SUMMARY:Communicating risk and uncertainty - David Spiegel
 halter (Statistical Laboratory)
DTSTART;TZID=Europe/London:20110222T181500
DTEND;TZID=Europe/London:20110222T193000
UID:TALK29683AThttp://talks.cam.ac.uk
URL:http://talks.cam.ac.uk/talk/index/29683
DESCRIPTION:Perception of risk can be influenced by the choice
  of words\, numbers and pictures. Preferences and 
 understanding varies among people\, which suggests
  the use of multiple presentations including compa
 rators and interactive animations. Communicating '
 deeper' uncertainties\, in the face of explicit an
 d implicit ignorance\, is more tricky\, and I will
  look at examples of communication of sensitive to
 pics\, from statins to swine flu\, climate change 
 to volcanic ash. We should always remember\, howev
 er\, that people's reactions to risk narratives ar
 e likely to be dominated by their cultural world-v
 iew.\n\n_Professor David Spiegelhalter is Winton P
 rofessor of the Public Understanding of Risk at th
 e University of Cambridge\, and a Senior Scientist
  at the Medical Research Council's Biostatistics U
 nit. He also runs the Understanding Uncertainty we
 bsite\, which aims to help interested members of t
 he public to better understand probability and ris
 k._
LOCATION:Winstanley Lecture Theatre\, Trinity College
CONTACT:Alexey Morgunov
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