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CATEGORIES:CMIH Hub seminar series
SUMMARY:Learning from New Zealand’s Covid-19 response\, wi
 th a particular focus on effective communication -
  Michael Baker\, University of Otago\, NZ
DTSTART;TZID=Europe/London:20230721T110000
DTEND;TZID=Europe/London:20230721T120000
UID:TALK202882AThttp://talks.cam.ac.uk
URL:http://talks.cam.ac.uk/talk/index/202882
DESCRIPTION:Effective pandemic communication depends on having
  a sound\, evidence-informed response strategy. Su
 ch communication was particularly important for su
 pporting New Zealand’s elimination approach. Equit
 y and partnership with communities is critical. Ef
 fective communication supports coordinated deliver
 y of interventions adapted to each phase of the re
 sponse and builds trust. \n\nKey tools include the
  use of ‘framing’ in designing media messages and 
 approaches for responding to misinformation and di
 sinformation. In our increasingly outraged informa
 tion environment\, there is a need to protect the 
 messenger.  It is important that we document what 
 we have learned to improve our responses to future
  public health threats and opportunities.\n\nBio n
 ote: Prof. Michael Baker is a public health physic
 ian and Professor of Public Health at the Universi
 ty of Otago\, Wellington\, NZ.  \n\nHe is a member
  of the NZ Government’s Covid-19 Technical Advisor
 y Group. Michael was a leading advocate for the el
 imination strategy in NZ. He is an active research
 er on the pandemic and principal investigator for 
 the Covid-19 Research Collaborative (Co-Search).\n
 \nIn February 2023\, Michael launched the Public H
 ealth Communication Centre\, Aotearoa (PHCC). The 
 PHCC aims to support evidence-informed policy\, im
 prove Government decision-making processes\, infor
 m the public about health issues\, and provide som
 e protection from disinformation. \n\nAdditional d
 etails about Michaels’s work are described on his 
 University webpage:  https://www.otago.ac.nz/welli
 ngton/departments/publichealth/staff/otago024831.h
 tml\n
LOCATION:Centre for Mathematical Sciences\, MR5
CONTACT:Paula Smith
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